I’m a senior creative director + brand storyteller with 16 years of experience in shaping brand voice, video direction, scaling content and crafting community-led stories that make an impact across every touchpoint. 

I’ve done that at the launch stage at Scoutmob, 

the rocketship stage at Airbnb, 

and the icon stage at Apple. 

The size of the brand doesn’t matter. The goal is always the same:

Connect people to brands in ways that feel meaningful.