APPLE

I'll be honest: I wanted to work at Apple for the same reason most creatives do — to be a part of the most iconic brand in the world and to have a hand in how it’s made. What I didn't expect was the realization that the most compelling story here isn’t necessarily the products. (Okay, it’s the products, too.) But the role that felt made for me was the chance to tell the stories about the soul of the brand — its people. I lead a team dedicated to spotlighting the human stories that live inside Apple's global Retail organization. Hundreds of thousands of truly impressive individuals, in dozens of countries, doing extraordinary things every day, at the core of the Apple brand — it’s a storyteller’s treasure trove. The technology gets all the attention. The people are the better story. I am out here to prove it.

CREDO FILMS — CREATIVE DIRECTOR

The fabled internal credo at Apple rallies everyone around ideas of belonging, of diversity of backgrounds and thought, of humility and working through differences, of giving it your all every day, and then again tomorrow. I was brought in to find a way to spotlight inspiring real stories of those who are living examples of these values. (Of which, there are many.)

LEADERSHIP FOUNDATIONS — CREATIVE DIRECTOR

As part of Apple’s Retail Leadership Conference, these videos were made to showcase the real-life knowledge and leadership lessons that our Retail managers have to share. Each of the six films focused on a different pillar of leadership, each manager imparted their real-life wisdom. The treatment was such a success, with so much positive feedback and requests to share, the RLC team has kept this style of storytelling as a mainstay of the RLC content year after year.