I joined Airbnb as a team of one — their first in-house brand writer. I left as the creative lead of what had effectively become an in-house agency. In between were six years of some of the most consequential brand work of my career — spanning 191 countries, millions of new guests, spotlighting countless incredible host stories, producing work for every channel imaginable, and seeing nearly every stage a company can move through: from buzzed-about startup rebrand, to rocketship growth, to global controversy and bold cultural commentary, to surviving as a travel brand during a pandemic, and then that fated IPO.

I relished in having a front-row seat — and more than a little authorship — in shaping how one of the most talked-about brands developed its voice, its content, and how it showed up in moments when the world was watching. The projects below are just a few of the moments that defined my Airbnb career.

Social Copy — Rebrand + Building Content Strategy + Copywriting

Joining just after the rebrand, I was charged with figuring out how this new 'community-led voice that was centered on belonging might show up across all of our channels. For my first year there, I wrote all of our social content on Instagram, Facebook, Twitter, and our editorial blog, along with larger brand campaigns and activations, and new social channel launches like Snapchat.

AWARDS:

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